Next Level: Roc Nation’s J. Cole puts NC on the hip-hop map

J. Cole is the first artist signed to Jay-Z's Roc Nation label.

By Kia O. Moore (kia@mingleberry.com)

Fayetteville native Jermaine Cole (J. Cole) posses the talent to make the hip-hop world recognize N.C. as the miniature N.Y.C. of the South. With the demeanor and lyrical dexterity of the great Regional Era (’93-’00) MC’s, this fresh faced rap rookie is gunning for the summa cum laude¹ title in hip-hop’s New School Class of rappers.

This magna cum laude² St. John’s University alum was the first artist signed to Jay-Z’s Roc Nation label. He was handpicked by Mr. S. Carter himself, and was featured on the Blueprint 3 album. Jay-Z allowed him to lay a verse down on the track “A star is born.” It is not uncommon for Jay-Z to feature unknown artists and producers on his tracks. In an Associated Press article Jay-Z said that he loves the energy that raw talent brings to his albums. He also loves to give newcomers the opportunity to crossover into the mainstream.

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