Whoppers and Beers

Get a cool beer thanks to BK's aluminum cans.

By Kia O. Moore (kia@mingleberry.com)

Burgers and beers: a prime example of a true American meal.

Burger King is blending two of America’s favorite taste and serving it up in a matter of minutes. Next month, Burger King plans to open a Whopper Bar in sexy South Beach Miami, Fla. Those in Germany, Singapore, and Venezuela have been enjoying the combination since summer 2009. The Florida location serves as a test-run for the American Whopper Bar franchise. If all goes well, BK plans to launch the next Whopper Bars in Las Vegas, New York City and Los Angeles.

The liquor menu will include: Budweiser, Miller Lite and Budlight Lime. BK will serve the brewskies in specially crafted aluminium cans. The bottleneck-style containers are designed to keep the beers in an optimal chill state. The beers cost $2 when ordered with a value meal (Beer Value Menu Combo $7.99), but without the burger and fries it shoots up to $4.25.

The beverage menu may have expanded beyond carbonated concoctions, but the food menu has dwindled down to the Whopper, TenderCrisp, Angus sandwiches and desserts. (I don’t know about you, but I can’t go to BK without devouring a Hershey’s Pie. So I knew they couldn’t take the sweets off the menu.)

The bitter taste of slumping stock prices prompted BK to implement creative concepts to boost its stock status. Anything dealing with alcohol consumption is always a great solution when a restaurant needs a boost its sales numbers.

But we both know BK’s biggest competitor will not let the regal burger chain dominate the sales pie chart. McDonald’s  plans to launch the McWineCooler Swirl in its South Beach locations in March 2010. The family-oriented restaurant will section off an area titled the McSaloon to delineate their Happy-Meal image and McHappy Hour image. The alcoholic beverages will be served daily during McHappy Hour from 4-7 p.m. In contrast, the Whopper Bar serves their spirited beverages 24/7.

Anytime you are in the mood for brews, burgers and deserts for a fast food price, head over to the Whopper Bar. I hope it gets to the Queen City soon. A queen always loves to eat, drink and be merry with her king.

Find out what the Whopper Bar is all about: http://www.bkwhopperbar.com/

_________________________________________________________

Questions for the Reader:

• When I think of fast food, I think of drive-thrus. Who’s to blame when BK and Mickey D’s patrons get DUI charges after leaving their food establishments?
• In my mind, McDonald’s equals Happy Meals and play areas. What do you think about McWineCooler Swirls and the McSaloon?
• Who will be serving the beers? I am used to a teenage voice blasting from the white noise-filled drive-thru speaker.

Leave your comments; we want to hear from you!